Client Stories


AITD 2013 National Training Excellence Awards

Australian Learning Innovation Winner: McGrathNicolProject: Elevate

Jack Crumlin was instrumental in assisting in the design and delivery of this program


Major Big 4 Accounting Practice

Major Big 4 partnership restructure across multiple international territories

The Situation

A number of self-standing partnerships under one brand, operating very differently across borders, with varying levels of performance, differing brand images, and occasionally competing against each other to win business in the region.

The Challenge

Facilitate a major shift to unite the multiple territories businesses into a single partnership, able to harness business opportunities and perform strongly in their international market.

Manage sensitivities across the multiple 8 businesses – from differing pay structures to significant cultural differences to differing sector and client focuses.

Our Approach

Fresh, engaging, enjoyable style and a compelling force to build team cohesion, a shared strategic focus and commitment to making significant changes.

Regular 1:1 and group sessions across every country with every Partner, chairing of Territory senior partner meetings and facilitated workshops to manage progress from initial discussion to a robust business network model.


A strong partnership acting as a single brand and an integrated territory - working with a sense of positivity, optimism and momentum.
Partners across all territories united behind new network partnership arrangements, with over 90% of Partners voting in favour. 

“This new network is integral to the future of PwC in this region…. after months of intense study and engagement with stakeholders, senior leaders at PwC determined organisational strategy and priorities with the overarching goal of delivering greater value to our clients, people, and communities”. 


Large State Government Department

Series of targeted workshops to improve organisational performance

The Challenge

To build capability and drive strategy and growth at Executive level and across multiple tiers of a complex organisation

The Situation

Multiple teams within this complex organisations operating in silos, without a strong sense of shared purpose.

New Executive level management allowed a fresh approach to the organisation.

Our Approach

Design, develop and facilitate strategy, planning, organisational development and change processes and workshops to develop a strong commitment to shared goals and a team approach to building capacity.

Workshops ranged from People Strategy to customer service and change management, and included quarterly Executive strategy workshops over 2 years.


Significant improvement in management team dynamics and organisational results achieved


"...excellent to work with…actively listens to what the customer wants and works with you as a partner to achieve the result that you are aiming for.  Roger is totally reliable and fair in his dealings."  



Large innovative IT business

Guidance to determine the right long term business goals and a program to build towards those goals over 4 years

The Situation

A growing business with a need for stronger commercial decision making

The Challenge

Facilitate and guide senior management team to take their leadership skills to the next level.  Strategic advice and direction also required across every core function within the business

Our Approach

One-to-one coaching of senior staff

Series of facilitated workshops including organisational design strategies, business planning, performance monitoring and management, strategic alignment, business planning and quarterly reviews


The business has tripled in size over the last 4 years and grown to over 450 staff


“10/10. Jack and his team take the time to understand the business as well as the people, they facilitate well but also understand exactly what the business is trying to achieve."



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